Which of the following is included in the four balanced views of a balanced scorecard?

The balanced scorecard is a strategic planning and management tool that organizations use to communicate their vision and strategy, align daily work with the strategy, prioritize projects and initiatives, and measure and monitor progress towards strategic targets. It typically includes four perspectives: financial, customer, internal business processes, and learning and growth.

The customer perspective is crucial because it focuses on how well the organization is serving its customers and meeting their needs. This perspective includes key metrics such as customer satisfaction, retention, and acquisition. By effectively targeting this area, organizations can ensure that they are prioritizing the aspects of their operations that drive customer value and loyalty, which in turn directly impacts financial performance.

In the context of the other options, market trends and competitor analysis are relevant to strategic planning but do not form one of the core perspectives of the balanced scorecard. Employee engagement measures, while important for operational success and internal culture, fall under the learning and growth perspective rather than being a standalone category. Thus, the customer perspective is the most relevant and correct answer among the options provided, as it is one of the four essential components of the balanced scorecard framework.