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An affinity diagram is primarily used for organizing ideas into natural groupings. This tool is especially valuable in brainstorming sessions where many ideas are generated and need to be structured in a way that reveals underlying themes or relationships among the thoughts. By visually clustering related ideas together, teams can better understand complexities, prioritize issues, or develop a clearer narrative around a topic.

The value of the affinity diagram lies in its ability to simplify and clarify information by showing how concepts connect to each other. This process aids in decision-making and problem-solving by highlighting patterns that may not be immediately obvious when ideas are presented individually. Using this technique fosters collaboration by encouraging participation from all team members, enabling a diverse range of inputs to be harmonized into cohesive categories that can guide further analysis or action.

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