What does the American Customer Satisfaction Index (ACSI) measure?

The American Customer Satisfaction Index (ACSI) is specifically designed to measure customer satisfaction across various sectors of the U.S. economy, focusing on the quality of goods and services provided to consumers. This index aggregates data from customer feedback, allowing businesses and industries to assess how satisfied their customers are with their products and services. By providing a clear and quantitative measure of customer satisfaction, the ACSI helps organizations understand their performance in comparison to industry standards and direct competition.

This focus on customer satisfaction is integral for companies seeking to improve their offerings and enhance customer loyalty. The ACSI is highly regarded as an industry benchmark, highlighting its role in evaluating the consumer experience specifically within the context of U.S. goods and services. Other mentioned metrics do not align with the scope of the ACSI, which is primarily concerned with consumer satisfaction rather than employee satisfaction, global trends, or market share of foreign entities.